Branding and web design

Branding for Active Entry, a German based software company at the leading edge of identity management for enterprise software.

BrandingGraphic DesignWeb Design
Web site design for German based software company at the leading edge of critical identity management development for enterprise software. Poised for growth in the competitive network security marketplace, Active Entry's innovative programming in that sector had landed it in the envious position of Gartner's magic quadrant. Lacking any branding  whatsoever, pod was brought on board to develop a brand voice for the company the would capture in words and imagery what was very complex programming aspect to an international audience. Through an extensive R&D process we helped ActiveEntry pin down a metaphor using nature to express the simplicity of complexity, that fit their company vision of the the essential nature of it's business. Not long after the site launched the business was acquired by SAP.

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